ABOUT

Waseem Mahmood OBE

Waseem Mahmood is a strategic communications expert having developed and managed several major projects specifically in Countering Violent Extremism and illegal migration. An award-winning broadcaster, he began his career at the BBC in the General Programmes Department, producing for both television and radio. He left the BBC to set up TV Asia, the first satellite subscription service for the British Asian community, where he was director of programmes. He has been instrumental in several and various strategic communication projects in Pakistan and Nigeria, most notably, the launch of a Hausa language TV station in Northern Nigeria. Stationed in Kano, he was responsible for setting up and running a US State Department funded free to air Hausa language satellite channel aimed at supporting the Counter Terrorism Bureau’s CVE agenda in Nigeria. As well as working very closely with NGOs and government bodies involved in CVE and interfaith relations, he also collaborated with bodies promoting education, girl’s rights, human rights, women’s empowerment and health issues.

Other highlights of his career include developing a comprehensive five year strategic communication strategy countering violent extremism in Pakistan. This included running a successful Pashto radio soap for young people, “Da Duniya Zamung Duniya” (Our World) on 4 FM Radio Stations in Peshawar/FATA and the “Yeh Hum Naheen” (This is not us), anti-terrorism foundation in Pakistan aimed at de-radicalising young Muslims. In 2008, developed and ran a major multimedia campaign which culminated with world record breaking 62.8 million Pakistanis signing a petition condemning terrorism. Other initiatives include a “We are the world” type song, PSAs on aircrafts flying to Pakistan, the production/distribution of video/audio vignettes featuring personal testimonies of survivors of terrorism from around the world, developing comprehensive social media strategy to engage potential Jihadist recruits and undertaking extensive outreach campaign visiting over a hundred colleges and universities in at risk areas.

Waseem was awarded an OBE in 2005 in Her Majesty’s New Year’s Honours List “for services to the reconstruction of Media in post war countries”, and received the KAPPA lifetime achievement award “for most outstanding contribution to media”.